RC / PATHWAYS / 01ADAPTIVECyber awareness training that tests existing knowledge first, then teaches only what remains.
- System
- Diagnostic-first assessment
- Journey
- Individual learning paths
- Output
- Verifiable credentials
Web design & developmentSelected works / MMXXVI
FORMSYSTEM
Websites with structure,
personality and momentum.
Built for the real world.
Digital products made clear, useful and impossible to ignore.
RC / PATHWAYS / 01ADAPTIVE
FORESTRYFUELSBEDFORD / EST. 2011 / 02LOCAL SUPPLY
A focused online shop for a family-run supplier of charcoal, firewood and smoking woods.
- System
- Product-led commerce
- Journey
- Local delivery clarity
- Character
- Direct and grounded
PAYERPINGFOLLOW-UP / HANDLED / 03ON SCHEDULECalm, professional invoice reminders for UK small businesses—with every sequence approved before it sends.
- System
- Approval-led automation
- Journey
- From invoice to follow-up
- Tone
- Calm and professional
Things I can make your website do.
Try the interactions. Build a shortlist. See how a website can become part of the business.
Choose a prototype
Interactive prototype
No data sentBookings
Fill the calendar
Let customers choose an available slot, pay a deposit and receive reminders.
ServiceProject discovery call
30 minSelectedThu 10 Sep / 11:00
Choose a time to preview the confirmation flow.
Example client / LandscapingOutdoor project estimator
QTE / 002Example estimate
Indicative timeline4–6 weeks
Selected systems01
Illustrative prices for a fictional landscaping business — no quote is created or sent.
Adaptive enquiryQuestion 1 of 3
NS
Northshore / WebsiteClient workspace
On trackOverall progress72%Build in progress · Updated today
Project milestones
- ✓Direction approved28 Aug
- ✓Design approved01 Sep
- 03Website buildIn progress
- 04Launch14 Sep
Ask the workflowPreset demo / No data is sent
Three conversations need attention.
- Harbour Studio — waiting 22 hours, high-fit brief
- Marlow & Co — requested a revised timeline
- Fieldwork — proposal opened twice, no reply
Suggested next move: reply to Harbour Studio first.
One person. Whole systems.
I turn complex ideas into clear, characterful digital products.
Alec Pedersen works across design and engineering, shaping the idea, interface and underlying system as one coherent thing.
- 01Product direction
- 02Experience design
- 03Visual systems
- 04Full-stack development